MARK804: Principles of Marketing Management - Report Writing - Marketing Assignment Help

Assignment Task:

• Provide profiles of the two universities, including the scope of their operations and your assessment of their overall approach to marketing.
• Discuss how the market is structured by considering at least one segmentation variable from each of the four categories of segmentation variables (Geographic,
• Demographic, Psychographic, and Behavioural). Remember to justify each of your choices in relation to the higher education industry (universities).
• Identify the targeting strategy used by each university and evaluate the sustainability of the market segment(s) targeted. Comment on the similarities and differences between the two universities.
• Identify the point(s) of differentiation the two universities have that contribute to a competitive advantage and relate that/them to value for the target customers.
• Comment on the similarities and differences between the two universities.

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