MARK901: Digital Marketing Audit Assessment - Management Assignment Help

Assignment Task:

TASK:

Executive Summary [150 words on key findings]
Section 1: Overview [3/30 marks]

• A brief overview of the brand
• Their main target audience
• Where are they positioned in the market compared to their competitor?
• Section 2: Digital Audit [8/30 marks]
• Name of Site [repeat for additional sites]
• - How many Likes does the client have per site?
• - How often do they post on each site? Is it appropriate?
• - What is their push/pull mix? Is it appropriate?
• - What type of media do they use? Is it appropriate?
• - Does the social site link to the website?
• - Do they respond to comments? To what degree?
• - What is the digital media voice? Is it appropriate?
• - What type of content is usually posted? Is it appropriate for the brand?
• Site: (name) Findings Appropriate? Y/N? Why?
• How many Likes does the client have? How often do they post on each site? Is it appropriate? What is their push/pull mix? Is it appropriate? What type of media do they use? Is it appropriate Does the social site link to the website? Do they respond to comments? To what degree? What is the digital media voice? Is it appropriate? What type of content is usually posted? Is it appropriate for the brand? Section 3: Consumer Audit [8/30 marks]
• Review comments about the brand.
• What are the major themes?
• What are people's responses (positive or negative)?
• Why do people feel the way they do? (Justify)
• How can these findings be used to inform or benefit digital strategy?
• Themes Responses (+ or –) Why do people feel that way? Strategic Benefit
• (E.g., product or service quality) Section 4: Strategic Audit [8/30 marks]
• Reflecting on the digital media audit, do you think the brand's channel selection, tone, frequency of posts, reach, engagement, etc., is suitable, why or why not?
• What can be done to improve? Why?
• Remember 4/30 marks are for communication and writing skills.
   

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