MARK901 - Digital Marketing Strategy Report - Marketing Assignment Help

Assignment Task

Section 1: - Buyer Persona [just pick one] 

Detail the buyer persona, using:

- Identification and profile

- Try not to use just demographics, as they are somewhat meaningless in the digital space

Please review Moodle books and learning materials on Moodle to support your learning.

You may consider the following:

What – a description of your buyer persona’s goals in relation to the products or services they are looking for

Where – a description of where your buyer persona spends their time both online and offline

Content – a description of the types of content that your buyer persona prefers

Channels – a description of the type of social networks and other channels that your buyer persona prefers to access and uses regularly

Trust touchpoints – a description of the perceived solutions that help build the buyer persona’s trust

Pain touchpoints – a description of issues and challenges that hinder the buyer persona from finalising a sale

Customer, consumer or influencer – identify the role of your buyer persona as a customer (e.g., parent), a consumer (e.g., child), an influencer or a combination of all three

“They say” – use sample quotes from your buyer persona to make them come alive

“We say” – use sample quotes of the messages that you might send to your buyer persona in your communications

Keywords – what are they keywords or phrases that you will associate with your buyer persona?

Please also include a buyer journey map to briefly illustrate how the buyer persona makes decisions [also enables you to justify your strategies later on].

Section 2: Digital Marketing Objective

[SMART objectives for your campaign/extensive short-term strategy – the material from your SWOT/audit should be used to inform these objectives.]

Section 3:Strategy

You must develop and explain at least three (3) digital standalone strategies for your brand and an additional one (1) more traditional marketing strategy.

[Considering the guidelines for digital and social media strategy development (i.e., the 8 C’s model), develop a comprehensive strategic marketing plan on how you will drive the success of your chosen brand/organisation.]

Remember, your offline strategies need to be cohesive with your digital strategies. You may want to consider the ‘owned/paid/earned’ model of strategy development.

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