MARK920: Social Marketing Strategy to Address the Issue of Racial Marginalisation and Inequality - Marketing Assignment Help

Assignment Task:

Question 1 (Total 100 marks) 

Racial marginalisation has seen a recent resurgence as a significant social issue in the world today, after the death of George Floyd during a police arrest in the US. However, the social issue of racial marginalisation is not new. In the US, the #BlackLivesMatter movement was founded in 20131, and NFL player Colin Kaepernick first protested peacefully against racial injustice, police brutality, and systematic oppression in 20162. 

These events have stirred similar sentiment in other parts of the world. In Asia, multicultural societies such as Malaysia and Singapore experience their own racial tensions. For instance, ethnic Indian minorities are often victims of custodial deaths in Malaysia3, while in Singapore, “Chinese privilege” is considered by many non- Chinese Singaporeans to be a significant negative social issue4. In Australia, calls for justice for Indigenous Australians have been ongoing for many years. 

Your task is to develop a social marketing strategy to address the issue of racial marginalisation and inequality. In describing your strategy, ensure that you are guided by the NSMC Benchmark Criteria in order to ensure that your strategy is consistent with social marketing. Your strategy may be developed for any country or community of your choice.

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