MARK957 - International Marketing Plan Report Writing - Marketing Plan - Business Assessment Answer

MARK957: International Marketing Plan Report Writing Marketing Plan Business Assessment Answer

Assessment Task:

In this assessment, you and your group members deliver a completed international marketing plan. Students should demonstrate knowledge of theoretical concepts and their practical applications. The report should include the research findings on your product or service and country of choice and cover an environmental analysis of the country of choice, including the characteristics of your potential target market segment(s) within that country or region. It must further include important elements of the marketing mix, and support with research evidence (statistics, figures, academic journals, trade journals, newspapers and relevant sources).

Overall, the international marketing plan aims to introduce a company product/service to a new country based on the current situation. The plan should propose appropriate international marketing strategies to the situation of the selected country and company product/service. In addition, the written report is to demonstrate your thoughts and decisions on a suitable international marketing plan of your (selected) chosen country and market. The international marketing plan group project has the following steps:

Step One:
Students are expected to form and finalise groups in the first lecture. There will be 3-4 individuals per group. The numbers of groups and group members may be adjusted depending on final class numbers. The lecturer will facilitate the group formation process.

Step Two:
Select ONE country that has a potential for sales from a company/business currently operating in Australia. The company/business must be real. It can be an existing product/service currently available in Australia, or a new product which is to be introduced from the Australian based company into your selected overseas country. Consult your lecturer if you have any furtherm questions.

Step Three:
Each group has to register their selected country and company/business with the lecturer by the end of the second lecture.

Step Four:
Each group manages their own work schedule and meetings to ensure that the report is complete and submitted before the deadline.

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