Market analysis - Marketing Planning Process - SWOT Analysis - Management Assignment Help

Assignment Task:

Task:

In creating, communicating and delivering a value offering, Marketing Managers engage in a marketing planning process that is both strategic and tactical. In the assessments for this subject, we will be linking marketing management theories to practice by conducting a market situation analysis, performing needed secondary (desktop) market research, establishing goals and objectives and developing recommendations for marketing strategies and tactics for a product (good, service, experience or idea) of your choosing. In the interim and capstone assessments, you are required to write two reports that address different stages of the marketing planning process. Both reports will require you to discuss marketing theories, collect and analyse secondary (desktop) data and make recommendations based on the data.

In the interim assessment report, you are required to identify one product (good, service, experience or idea) of an organisation (brand) of
your choice. You will also use the same product (good, service, experience or idea) in your capstone assessment. We suggest you choose a product (good, service, experience or idea) of your organisation of employment. However, this is not a requirement. In your interim assessment, start by providing adequate context for the selected organisation (brand) and identified product (good, service, experience or idea). Then, based on various theories of marketing management as discussed in Module 1-3 of the learning materials:

1. Analyse the current market situation, considering relevant internal and external factors using appropriate frameworks and summarising them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea) and relevant stakeholders, collaborators and/or competitors;
2. Segment the market for the selected product (good, service, experience or idea), justifying your approach based on relevant criteria for effectiveness; and,
3. Provide justified recommendations for the selection of a target market segment that will be the focus of your capstone assessment.

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