Market and Product Trends and Dynamics - Business Strategy and Gap Analysis - Management Assignment Help

Assignment Task:

Business Objectives

• As far as possible, make your objectives measurable and time-bound

• Ensure that there are clear objectives for the business and its products

Executive Summary 

Your assignment should have an Executive summary which gives a general overview and summary of recommendations

Situation Analysis

The primary goal here is to introduce the reader to the dynamics of the environment in which you currently operate.

Here you would provide an overview of:

• Operating Environment, Organization Structure & Business Profile

• Market (size, demographics & behaviour), Portfolio & Product definitions

• Market & Product trends and dynamics (pricing, competition, stability etc.)

• PESTL, SWOT and Market Position Charts are particularly useful in telling this part of the story.???????

Business Strategy and Gap Analysis

• Define the mission, marketing and related business objectives
• Outline the value proposition of the company/product, market need and the segment of the market being targeted. (Identify the gaps which may exist)
• Summarise the type marketing research material and methods which will currently inform decision making. (Identify the gaps which may exist)
• Summarise how the company organises its resources to achieve its goals. This will be exemplified mainly by the use of the “4Ps of Marketing” among other things. (Identify the gaps which may exist)
• Outline the alternative strategies which the company may use and their pros and cons. The Porter's Analysis may be useful here as it builds on the points you may have stated in your SWOT and PEST Analysis

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