Market Entry and STP Strategy - Marketing Assignment - Tassal Venturing in New Zealand

Internal Code: TV569

Market Entry and STP Strategy

Part 1 requires you to evaluate all realistic market entry options for this organization in your target country market (typically at least three, including your preferred option). These options should be discussed, covering advantages and disadvantages, how they might work and reasons for adopting or discarding each one, within the context of your company and the chosen market. In Part 2, it is now necessary to identify potential market segments (target markets) in the chosen country and consider how they might be serviced by your organization. You must show your understanding of the concepts involved and your ability to think through and express marketing strategy options. In justifying your choice for the STP strategies, you must:

• Explain the strategic approach you used to segment the market and justify why you have selected particular target market segment(s) in the chosen market. These may be within the B2B sector, B2C or a combination.
• Identify your recommended positioning strategies for each target market.