Market Research Plan - Cardiff School of Management - Marketing Assignment

Internal Code: MAS6033

Marketing Assignment:

You are a marketing researcher tasked with producing a market research proposal for a client in an industry of your choice. Utilising the theoretical and practical knowledge gained throughout the module, you will undertake secondary research and suggest a primary research plan to solve the research ‘problem’ you have identified. Questions: 1) An introduction to the research topic area, the market, the organisation and the research problem. 2) A critical analysis of the market, to include multiple sources of academic and practitioner research. This will also include an analysis of your organisations' competitive position and consumer profile. 3) A detailed account of your research objectives – giving justification for each in line with your secondary analysis. 4) A detailed plan of your primary research methodology, including links to how they will solve your identified research objectives and an understanding of the strengths and limitations of the proposed methods. 5) A reflection of the proposal, including the limitations of your proposed research plan, ethical considerations, costs and conclusions.