Market Research Plan - Marketing Assignment Help

Assignment Task:

Task Description 
In-class online tests - In weeks 2-11 during the class, you will take an online test designed to assess your knowledge of key concepts and theories covered that week. Online tests will be available on MyLO only during the class. You will have up to 15 minutes to complete the test, and one (1) attempt will be permitted. Overall, you will take ten (10) individual online tests. These are self-marking tests, and you will know your result immediately. General feedback will be provided. For distance students, a set time for the weekly release of the test will be negotiated. More information on this assessment item will be provided in class and on MyLO.

 
Market research plan - The market research plan requires you to design a market research study for a research problem posed by the unit coordinator. This assessment requires you to design a market research study, develop research objectives, and research questions of your choice, as a platform for a study. You should identify, design and discuss the following aspects of the study:

1. The research objectives/outcomes and provide a brief background that explains their merits (e.g., theoretical contribution and/or practical value)

2. The research questions to be tested and provide a rationale for each

3. The method(s) of data collection and the sample and provide a rationale for each

4. The ethical issues that may be encountered More information on this assessment item will be provided in class and on MyLO.

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