Market Research Plan - Marketing Research Report - Marketing Assignment Help

Assignment Task:

Assessment Task 1: Plan  

Task Description:

Market research plan - The market research plan requires you to design a market research study for a research problem posed by the unit coordinator. This assessment requires you to design a market research study, develop research objectives, and research questions of your choice, as a platform for a study. You should identify, design and discuss the following aspects of the study: 
1. The research objectives/outcomes and provide a brief background that explains their merits (e.g., theoretical contribution and/or practical value) 
2. The research questions to be tested and provide a rationale for each 
3. The method(s) of data collection and the sample and provide a rationale for each 
4. The ethical issues that may be encountered More information on this assessment item will be provided in class and on MyLO.

Assessment Task 2: Report  
Task description:

Marketing research report - The market research report involves the writing of a research report. You will be provided with a research brief including a number of client-focused research questions or problems, and a data set. You are required to analyse the data using SPSS to develop a client-focused market research report. The final report must be of a professional standard. Make your report understandable, translate the findings into ‘actionable items’, and most importantly, write in plain English.  More information on this assessment item will be provided in class and on MyLO.

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