Market Research Plan - Organisational Policies - Report Writing Business Assignment Help

Assignment Task:

Practical Assessment Tasks
The practical assessment assesses how well you understand and follow procedures when planning market research.
1. You would have been issued with a Unit Outline and Assessment Agreement (UOAA).  This agreement outlines the time frames for your assessment tasks.
2. The Trainer/Assessor will give you further instructions
3. The Trainer/Assessor may stop the assessment to ask questions
4. Reasonable adjustment will be made should the Trainer/Assessor deem it necessary
5. You may be working in a team, but you will be assessed as an individual
6. You cannot use any references, books or course notes
7. You must show competence in all tasks and activities. If you do not, you will be assessed as ‘not satisfactory’
8. You should finish the assessment in the stipulated time. If it takes you longer than this, the extra time will be taken into account when your overall competency is assessed
9. If you are assessed as being “Not Satisfactory”, you will be provided oral and written feedback on areas needing improvement. Your Trainer/Assessor will guide you about re-assessment conditions related to the assessments
10. The “Complaints and Appeals Process”: should you wish to appeal an assessment decision, you should refer to the “Complaints and Appeals” Policy. It is available on Skills Australia’s website.

Task 2 – Practical: Develop Market Research Plan
This Task requires you to produce a marketing research plan for the Fitness in Maturity Advertising Brief, referred to in the Case Study document.
Using the format in your Learner Resource as the format guide, develop the Market Research Plan.
Ensure that you address each of the following items in your Market Research Plan:
a) In your own words, define the research goals and objectives
b) Describe how this project should be scoped
c) Look at the Hierarchal Structure document in Bounce Fitness and discuss who   should be involved in ensuring that the goals and objectives you selected are relevant and useful to Bounce Fitness. When your Assessor is assessing this point, they may require you to review and finalise your draft
d)  What types of data will be required to meet the objectives?
e)  What combinations of types of data will best meet the objectives?
f) What data gathering tools you will use and explain why you made  that choice?
g) Detail all of the places you will collect data from

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