Market Research Project - Marketing Assignment Help

Assignment Task

A fictitious company, Exclusive Inc., has engaged your group to conduct market research about the perceptions and effectiveness of brand activism in the Australian market. Specifically, the company is interested in issues including (but not limited to): general awareness and understanding of brand activism, the various approaches to brand activism, how brand activism is perceived by people, and how this strategy shapes consumers’ attitudes and behaviours. Exclusive Inc. has provided you with the following brief which summarises current trends in brand activism. Your market research will help Exclusive Inc. to develop its future brand activism strategy targeted at the Australian market.

1. Your chosen research method (interviews or focus groups) – this can be brief

2. A draft of your data collection instrument - this should flow on from your chosen research method as follows:

a. If you’ve chosen interviews – this will be your interview guide, containing the questions you will ask in your interviews. (150 words)

3. Your sampling plan (brief) – this can be brief and include the following: Who is your target population? (100 words)

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