Market Review - Key Component to Market Research - Travel and Tourism Assignment Help

Assignment task:

A key component to market research is preparing a comprehensive review of the existing literature on a leisure/tourism market. In this assignment, you will take the details presented in your first assignment and expand on them here. Essentially you will write a literature review of your leisure/tourism market. At the end of the literature review, you will summarize what we know about this leisure/tourism market and what we still need to know (gaps that exist). You will end this assignment with a stronger understanding of this market. You will also have ideas for formulating your market research proposal. 
Literature Review. Literature provides evidence that the researcher is aware of and has an appropriate understanding of current thinking in areas relevant to the research topic. The literature review should have: 
a) Breadth - from a wide range of open and closed sources 
b) Depth - a strong synthesis of the literature and a clear understanding of the topic, 
including analysis of the current state of the topic and gaps 
c) Relevance - utilizes academic literature that most closely relates to the topic of the 
research, including using an update to date resources. Please Note: A literature review is a synthesis of the main themes in the literature, not just listing information author by author. Be sure to reference your work; unreferenced work will receive 0. 
Instructions: The market review should be structured as follows: 
1. Introduction: Copy and paste your introduction section from assignment 1 into a new document. Review your first assignment and address the feedback I gave you. This will help you improve this assignment and hopefully get a stronger grade. Consider the following questions: Does your paper need to be reorganized? Are there subsections that are missing? Do you need to review more relevant material? The introduction is the section where you introduce your topic and tell us what you’re going to tell us.

2. Body: Here you will further develop the characteristics/factors section from Assignment 
1 into a comprehensive literature review. Since the majority of the reading and reviewing content was done in Assignment 1, you should now be prepared to summarize the literature. This section is the synthesis of the literature you reviewed; divide it into subsections and categories according to your research findings (characteristics/factors identified in Assignment 1).

3. Conclusion: Summarize the information (what we know and do not know). Use this section to set yourself up for your market research plan. The research questions you develop here will be used for your Assignment 3 to guide your market research plan. 
Specific Details: 
• 6 pages, times new roman, 12-pt font, double spaced, 1-inch margins all around, page numbers in the footer, first and last name in the header, save the file by first and last name and save as a word document only. 
• Submit to VIULearn dropbox by February 19, 2020, at noon. 

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