Market Size & Growth: Competitive Intensity- Get International Marketing Management Assignment Help at Info@tvassignmenthelp.com

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Task: 1) Introduction (5%) A. Which foreign country have you selected for your market analysis? B. Give a brief description of your rationale for selecting this country in the first place (e.g. expected fit with Toms’ objectives, available firm resources, etc.). 2) General Market Attractiveness (20%) A. Market Size & Growth: estimated industry sales for next 3 to 5 years, check whether you can find more fine-grained data that matches Toms’ product portfolio best; i.e. not only confectionery in general B. Competitive Intensity: no. of competitors, strongest competitors (are these domestic or international firms?), competitors’ pricing/sales promotions (gauge their strategy here: i.e. aggressive price competition vs. niche/high margin), competitors’ product portfolios (make a rough check of major competitors’ product portfolio breadth; i.e. how many different segments do they target/ how do they position their products (e.g. chocolate as a quick snack/reward or chocolate as work of art?) C. Geographical Distance & Infrastructure: Physical distance, accessibility (i.e. expected transport costs), weather conditions 3) Cultural Constraints (20%) A. Cultural Distance: Are consumers in the foreign market culturally different from Danish consumers? If yes, in which respects? Is your research reliable? B. Cultural Norms: What does chocolate mean for these countries’ consumers? C. How likely are consumers in the foreign market to accept Toms’ products? Are consumers already familiar with this type of product offering or would Toms need to “educate” them? How much customisation do you think you will need? 4) Economic Constraints (10%) A. Economic Distance: How does the economic situation in the foreign market differ from the situation in Denmark? B. Are consumers likely to be able to spend much money on products such as confectionery? How large is the respective share of population that could afford buying lower vs. higher priced confectionery (i.e. mass vs. ultra-premium)? (State the indicators you used for your estimation.) 5) Political/Legal Constraints (10%) A. Administrative Distance: How does the foreign country differ from Denmark with regard to its political and legal system? (E.g. is the country politically stable for instance with respect to the acceptability of FDI, is the country likely to introduce additional taxes to fight obesity levels, are there trade agreements between Denmark (or the EU) and the foreign country?) 6) Market Attractiveness for Entry – Overview (15%) A. Evaluate the secondary data that you have collected in sections B. Briefly point out major problems and opportunities requiring attention in the marketing mix. 7) Recommendations (10%) A. Given the results of your market audit, would you recommend entering this market? B. Do you see a good fit with Toms’ objectives/strategy? 8) Quality of Research (10%)