Market Strategy Overview - Management Assignment Help

Assignment Task:

Task:

Market Strategy Overview
Product
Until now Metro College has sought to differentiate itself by providing courses where there are profound skills shortages, and specifically in food preparation. With emerging skills shortages in the hospitality, security, mental health, construction, dental assisting and aged care sectors, the college is now seeking to extend its scope of registration to introduce new courses in these areas in addition to food preparation and business training. Articulation with Queensland Universities - and in particular with Griffith University and QUT is also a major part of the Product Strategy. This will improve the attractiveness of Metro College products to students who may wish to pursue further study with these leading institutions.
 

Price
Due to the demand from international students and the short-skilled community, Metro College has not previously adopted a low-price strategy. However, expansion into local and indigenous markets will require cost competitiveness, possibly through subsidisation from more profitable parts of the business.

Detailed Plan
2.1 Business Structure
MCT operates as a proprietary limited company for the following reasons:
? To safeguard risk for the directors
? To ensure continuity of the College operations should shareholders, directors and/or employees change.
? To fully protect MCT’s intellectual property.
2.2 Exit Strategy
The exit strategy is to develop the business to a stage that it operates under a CEO who is governed by a board of directors, several of whom are independent. At this point 90% of shares in the business will be sold, and the current owners are to be guaranteed positions as paid board members for a period of 10 years.

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