Marketing and Communications Manager for Football South East Coast (FSEC) - Business Assignment Help

Assignment Task :

Task summary 

As the Marketing and Communications Manager for Football South East Coast (FSEC), you are required to develop a team performance plan to support the new Operational Plan. You will also be required to meet with your team to discuss and document team actions to achieve the Operation Plan. Actions will be recorded in the Team Performance Planning template. This assessment is to be completed in the simulated work environment in SCSB.

Football South East Coast is sporting association based in a small town on the NSW South Coast and is responsible for administration and development of football for the NSW South East Coast. The association employs a General Manager, Operations Manager, Marketing and Communications Manager, High Performance Athlete Development Officer, Marketing Officer, Communication Officer, Promotions Office, Administration Manager and Receptionist. 

FSEC’s Vision is to be the number one sport played through South East NSW.

FSEC’s Mission is to grow football by supporting members and the football community through, strong leadership, sound communication and the provision of a clear strategic direction that secures the sport’s long-term prosperity. 

Values listed in its current Strategic Plan include:

• Operating with trust and Integrity with each other, as well as with members and the community. 

• Customer focus through appreciation of interests and passion of our members and the broader football community.

• Camaraderie through recognising the superior strength and efficiencies of good team work 

• Innovation through best practice and change

• Openness and transparency in communicating with our members, customers and the broader community.

One of the organisation’s key strategic goals is to improve participation in community football, specifically to increase the total number of players by 4% in 2019. 

Another goal is to increase the participation of girls aged between 5 and 18 by 2% in 2019 

These goals have been translated into an Operational Plan for the organisation. 

As the Marketing and Communications Manager, you are responsible for the following key result areas: Membership Growth, Programs and Events and Volunteer Development. 
 

Complete the following activities:

1. Send an email to the team (your assessor)

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and summarise the contents of the attachment and ask them to review it.

The email text should also invite them to attend a performance planning meeting. Your email should include the date and time of the meeting, as well as the duration. You will need to send your email at least 5 working days prior to the meeting.

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