Marketing and Events Team in the Hotel - Target Market - Marketing Assignment Help

Assignment Task :

Task: 
Background/Scenario You may choose a 5-star hotel in a location of your choice. The Sales, Marketing and Events team in the hotel want to organise an in-house event during a period of low yield / low occupancy. The hotel has a multi-purpose event space. The event must reflect the following elements:

• Be contemporary (on-trend), engaging and profitable

• Be suitable to Implement within the hotel's existing marketing, planning and operations capacity

• Comply with the hotel's corporate social responsibilities Below is a list of some of the factors you need to consider when devising your plan for your hotel:

• an event of your choice (i.e. a Charity or Fundraising event, Public ticketed event such as Food and Wine Festival, Wedding Expo, etc.),

• an event type of your own choice (i.e. a dinner banquet, festival, exhibition, etc.),

• size (anticipated numbers),

• Target market (of potential attendees),

• Suggested time of year, and why?

• Suggested length of event, number of hours, day/s, weekday, weekend, etc.)

The Assessment 3 Event Feasibility Briefing power-point presentation, with suitable links, will be presented by Lecturer in the Tutorial session, and is on Google Classroom. 
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Assessment instruction — Section   (SwaylPowerpoint Presentation) 
Please read the following carefully before commencing this component of the Assessment.

Task: Background AM details as pertained in Section 1 
Produce an interactive Sway/Powerpoint presentation in Microsoft linking your report to your personal experiences and research for your proposed event, with the aid of artefacts. (Artefacts might include; papers, images, videos, links, audio clips, etc.) In your presentation, you must:

• Reflect on events you have either attended, seen or researched to present this report.

• Think of this assessment as a tool if you were to make a presentation to the hotels Marketing and Sales and Events teams on the reasons they might choose to host this event.

• Describe / show how your event will 'look' ("visualise") and 'feel', with the aid of your research and inclusions in this presentation. 
 

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