Emerging market and market development- Marketing assignment

Internal code- MAS3787

Marketing assignment

Emerging markets is the term used to refer to economies that are growing rapidly in terms of the size of the economy, wealth per capita,and population and are attracting international investment.According to KPMG (2016) research, India’s successful ecosystem provides fintech star-ups opportunities to grow to billion-dollar business. The contribution of such success is not only from the supports from government, regulators and investors but also from technology vendors and the strong talent pipeline of easy-to- hire and inexpensive tech workforce. Question- Demonstrate an understanding and ability to apply market development, entrepreneurial and innovation issues pertaining to the innovation.