Internal Code: TV702
Marketing Assignment Help
You have been hired as the Marketing Manager of Ugg Australia in Sydney ( https://www.australianuggboots.com.au/en-au ). Your CEO has decided to market Ugg Australia™ to:
- Finland,
- Canada, and
- Russia.
They have asked you to write a report after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables in any ONE of the above countries of your choice which may influence the marketing of Ugg Australia™ in that country.
It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). Students can follow the report structure below:
title page with unit name and code, student name, student id and campus and date;
executive summary (not more than 150 words and it is not included in the word count);
table of contents;
introduce the background information necessary to understand the product of Ugg Australia™ and the country of your choice;
discuss the environmental variables that may affect your international marketing campaign in that country;
write the conclusion (not more than 100 words) and
list the references (at least 15 academic references).
Remember to reference in-text as you use them and add them immediately to your reference list.
You must use APA Referencing and if using Endnote, you need to download and use the latest version. Be creative! To enhance the presentation of your assignment, use numbered headings and sub- headings to specify the information required for each of the above criterion.
The assessment marking criteria below should guide you for this assessment task, in particular the weighting attributed to each section of the assignment. Please use Times New Roman with font 12 and 1.5 line spacing.