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Marketing - Business’s Ideal Customer - Digital Marketing - Data into Facebook’s Audience Insight Tool - Management Assessment Answer
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Marketing Assessment Answer
Assignment Task: Now you understand the marketing principle of clearly defining a business’s ideal customer; you are now going to enter this data into Facebook’s Audience Insight tool and interpret the results to help Livewire Electrical Inc in Salt Lake City, Utah, USA. (Yes, you can be a digital marketing expert to clients anywhere in the world!) Login to your Facebook Business page and click on Audience Insights. Enter the data set provided. Question #1: How many active people are in your audience? (Listed directly below the words ‘New Audience’.) Question 2: Click on the ‘Demographics’ tab. Scroll down the page looking at the information shown. What are the three most likely job titles/industries Joe’s Plumbing’s customers work in?: Question 3: What do these segments (Age and Gender, Relationship Status, Education Level + Job Title) tell you about their customers? Question 4: Now click on the ‘Page Likes’ tab. (i) What are the three pages the audience likes? (ii) What do these pages tell you about your audience? (iii) How can you use this information? Question 5: Look at the ‘Location’ tab. (i) What do these locations tell you about your audience? (ii) Are any of these locations relevant to your client’s business? If so, how would you recommend your client target their mobile marketing to these locations? Question 6a: Look at the ‘Activity’ tab. Scroll down to the ‘Frequency of Activities’ section. List how many times the following actions were taken by an average person in your audience in the past 30 days: Question 6b: Compare the numbers above to the average Facebook user (the grey bar behind the blue bar). What does this tell you about the potential effectiveness of a Facebook ad campaign to reach Livewire Electrical’s target market? Question 7: Still under the ‘Activity’ tab, scroll down to the ‘Device Users’ section. (i) What is the most common way for Livewire Electrical’s audience to access Facebook? (ii) What are the two most commonly used devices amongst your audience? (iii) Based on this data, do you think your audience is more or less likely than the average Facebook user, to use a mobile device? Question 8: After looking at all this information about your audience, what changes would you make to your audience data set, to better suit your client’s target market? Do you think your client should change their target market? Why or why not? Question 9: Finally, after doing your analysis in Audience Insights, what are your key takeaways (lessons learnt) about marketing strategy?This Marketing Assessment has been solved by our Marketing experts at onlineassignmentbank. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.