Marketing Communication Process Presentation - Decision Making process - Marketing Assessment Answer

Marketing Communication Process Presentation - Marketing Assessment Answer

Assessment Task:

Learning Outcomes

The intended learning outcomes will be summatively assessed as follows:

• Develop a sound understanding of the marketing communication process and its impact on the customer decision-making process.
• Develop an awareness of different marketing communications approaches and the related strategies used by a wide range of organisations.
• Demonstrate the skills of sourcing and using secondary data to illustrate or support arguments in the context of marketing communications decision-making.

Details of the task 

You are required to deliver a 20-minute Group Presentation (including a 30-60 second filmed advert) followed by 5-10 minutes Q&A. Your task is to create a new market offering (e.g. Service, product, etc.) for ONE of the following categories:

1. Beauty for teens and tweens, mature beauty

2. Drinks – Energy drinks, tea and other hot drinks

3. Food – diet food, breakfast cereal

4. Health & Fitness

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