Highlights
Individual Case Study Analysis
Aims/Objectives
To demonstrate the student's ability to express a point of view on the effectiveness of the campaign from an IMC point of view and why they believe this was an award winning campaign.
Assessment Description
Access the WARC award-winning case studies above, choosing one on which to base your assessment.
Prepare a case study analysis of your chosen campaign, expressing a point of view on the effectiveness of the campaign from an IMC perspective.
Please ensure you also address the four questions in your analysis:
1. Why do you believe this was an award-winning campaign? (focus on insight/strategy)
2. Which elements of the campaign demonstrate concepts/theories/approaches studied in this unit? (be specific, and include mention of the particular module/s)
3. If you had been working on this campaign, what else would you have recommended incorporating at the time, and why?
4. Imagine that it is now one year after the campaign has run, and you have been promoted to Strategy Director. What will be your approach for the next campaign for this client? (think about what you have studied in this unit from Week 1 to now).
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