Marketing Communications Campaign Analysis - Management Assignment Help

Assignment Task

OBJECTIVE .

This individual project gives you the opportunity to apply what you learn during the first stage of this module. The project also enables your tutors to assess your current knowledge and progress in order to provide you with individual feedback.

DESCRIPTION.

You will self-select one global/international brand and critique ONE of its marketing communications campaigns which appeared from anytime between 2015 through 2020. All presentations will need to be uploaded to BB Turnitin by the beginning of Week 7. Links will be provided online in BB Turnitin, in advance.

You can receive pre-submission, verbal, formative tutor feedback on your presentation, for x1 draft, when you provide a draft by Week 5 or 6. You will receive guidance your weekly webinars and materials on how to prepare for these materials, but the onus is on you to get your assessments started and developed. It’s you who needs to prompt this discussion too!

Why won’t you be actually physically presenting for 5 minutes? Apart from COVID19, PowerPoint presentations are created all the time in marketing communications, as detailed and consultative documents. They are detailed because they should be able to ‘sell-in and sell-up’ the content, analyze, guide and consult to any relevant stakeholders, just by reading them through. Because often in reality, bespoke presentations times are not possible, are postponed or cancelled, due to time, changes in circumstances and geography, as well world pandemics! Your tutor’s marking criteria expands on these points below a little further.

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