Marketing Communications Strategy Report Writing - Management Assignment Help

Assignment Task

Task 

Assessed Learning Outcomes    

• Describe the evolution of integrated marketing communications and the stages through which organisations evolve when adopting IMC practices and describe and justify IMC guiding principles.
• Apply the notion of reciprocal marketer - consumer relationship and estimate brand equity.

Assignment Scenario
You have been recently recruited as a brand communication executive at an established electric car manufacturing company in the UK.
As part of your role, you are required to develop an integrated communication plan for a brand specially dedicated to a potential target market. You have been asked to prepare a report which must assess the current marketing environment and strategies applied in last three years for a selected brand of your choice in the same company and are required to design an integrated communication plan to achieve the success for the brand in 2022.
Furthermore, you have been requested to assess the current market segment for a brand and design the appropriate target segments as per the developed communication plan. As part of your answer, you must emphasise how the performance of a brand contributes to create the brand equity. In order to achieve this, you have been further asked to evaluate the current brand equity of a selected brand and suggest the new recommendations to improve the brand value based on a selected brand equity model.

Assignment Question. All Tasks Must be Addressed

Task 1
Critically analyse the current marketing communication strategies applied by your brand. Then, evaluate the current marketing communications strategy within the UK for your given brand.Your evaluation must include an assessment of how successfully social networks have been used as part of its integrated marketing communications effort. 

Task 2
Prepare an integrated marketing communication plan for the same product for 2022 period. 

Task 3
Analyse the current market segments and recommend the best segments for your brand. You must use correct segmentation bases to agree on the new target segments. Critically assess the current customer relationship strategies of the brand and then assess the dimension of the brand equity. You must use a specific brand equity theoretical model to assess the brand equity for a given brand. 

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