Marketing Department For Retail Store & Strategic Alliances With Customer Analyse -Management Assignment Help

Assignment Task

Choose a retail store – IEB theme. 
1. a hypothesis statement to predict how the Marketing Department of your selected retail store contributes to the success of the overall business. 
• Ensure that the statement is not too broad to make it difficult to draw definitive conclusions. 
• Ensure that it is not too brief as to limit your field of study to only a small body of work where conclusions are too narrow.  
Include an introduction to discuss the aims for your research, outlining critical areas of study and the predicted outcomes. 
2.. Provide background about the selected retail store. Discuss any strategic alliances and motivate why you have decided on this particular brand.  
3. Complete a Competitor Analyse for your retail store to determine the impact they have on the performance of the business. Refer to: 
• Level of rivalry 
• The threat of a new entrant 
• Indirect competition 
4.Complete a Customer Analyse for your retail store while keeping the current and potential customers' satisfaction in mind to increase brand loyalty. Refer to: • Market Segment 
• Spending patterns 
5..Distinguish between any 4 of the 7P’s to illustrate how the Marketing Mix contributes to the success of your selected retail store. 
6.. Decide if your selected retail store created a valuable brand and therefore a positive public perception and competitive advantage. (Discuss the business as a whole.) Refer  to: 
• Innovation 
• Clear identity 
• Trust 
• Distinctive voice 
7..Explain any 2 consumer rights and stipulate the required behavior of your selected retail store. 
8.Formulate a conclusion, which relates to your hypothesis. Remember to re-emphasize your aims and refer to your findings.  

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