Marketing & Digital Strategy - Management Assignment Help

Assignment Task:

Task:

Situation Analysis, Planning, Implementation and Control
In line with the theme you have selected for this assignment, you are required to carry out the following.
(a) Provide a background to your chosen organisation, including:
• organisation name
• organisation information – to include type of organisation, size of organisation, range of products and services, customer base and main competitors
• stakeholders – summary of the organisation’s key internal and external stakeholders
• key customer segment – an overview of the selected key customer segment for your plan
• theme chosen and rationale for choice. (5 marks)
Marketing Plan
For your own organisation, or an organisation of your choice, you have been asked to produce a 3-year marketing plan that will lead to improved growth. Your marketing plan could follow a planning framework of your choice; however, it should cover the following elements, and should be written to meet the requirements of the chosen theme:

(b) a strategic audit of where the organisation is now, using relevant models and frameworks to audit the current situation
AC2.1, AC2.2 (10 marks)
(C) the marketing objectives which the organisation wants to achieve
AC3.1 (5 marks)
(d) the strategic options to achieve these goals (including segmentation, targeting and positioning), and a supporting tactical mix
AC3.2, AC4.1, AC4.2 (10 marks)
Continued

(e) details of how the organisation will implement the chosen strategy
AC5.1, AC5.2 (10 marks)
(f) metrics the organisation will use to monitor performance and measure success.
AC6.1

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