Marketing Fundamentals - Appropriate Theories - Marketing Assessment Answer

Marketing Assessment Task

Part 1 Overview

1. Individual Infographic or PowerPoint: The first part of the assignment requires you to create either an infographic or a set of PowerPoint slides focusing on key issues contained within the module, based upon an organisation selected by you from the list provided. Part Time students will select their own (possibly their employer) organisation – subject to academic agreement. The work will produce an environment audit using appropriate theories and concepts and will review the current marketing mix.

Part 2 Overview

2. Individual Written Report: The second part of the assignment is an individual 3000 word business report in the form of an outline marketing plan. In addition to expanding on the organisation’s environment audit and marketing mix, the work will examine and analyse the organisation’s current positioning strategy in the market, apply strategic tools to support appropriate recommendations, in the form of two SMART objectives, that you will make, together with justified modifications to the current marketing mix that you consider are required in order to achieve the objectives for the future.

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