Marketing Graduate for Woolworths Group - Management Assignment Help

Assignment Task

Question 1 - You work as a marketing graduate for Woolworths Group in Sydney. In November last year, Woolworths Group released their Sustainability plan 2025, outlining some initiatives they wish to achieve by 2025.

As a test of your persuasive writing skills, your supervisor has asked you to write a marketing letter to your suppliers to promote the Sustainability plan and invite them to contribute to these initiatives.

Brett Steele is the Sustainability manager at CTO Ltd, address Level 9, 888 Market Street Sydney. CTO Ltd. is a produce supplier for Woolworths supermarkets. Write a letter to Mr. Brett Steele, being sure to include the features listed below:

a. Block letter alignment (i.e. Justify)

b. The seven basic parts of a business letter

• Sender’s name, address and contact number(s)

• Date

• Customer’s (receiver’s) name and address

• Salutation

• Subject line

• Body of the letter

• Complimentary close

• Sender’s name, signature, title

c. An appropriate opening

d. One or two selling points.

e. The AIDA (Attention, Interest, Desire, Action) formula

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