Marketing in Travel and Tourism Assignment - Islamic University of Lebanon

Assignment Task

Abstract

Marketing is about giving your prospect exactly what they want and a marketing strategy will differ according to a hotel’s location its accommodation style but the return of investment is related to what marketing strategy the hotel adopts.

There are various advantages of marketing campaigns and return of investment in the hospitality industry: justifying your expenses, determining the most effective efforts ensuring your marketers have the company’s interest, and learning from your competition.

This project is aimed to show how could be the effectiveness of marketing campaign increase return of investment in the hospitality industry.

The result show that marketing campaign have correlation with return of investments in hospitality industry

Introduction

Marketing campaigns spread the word about items using a variety of media, including print radio television, and internet platforms. Campaigns can include demos video conferencing and other interactive approaches in addition to traditional advertising. Franchisees and businesses operating in highly competitive marketplaces may frequently launch advertisements and invest substantial resources in building brand recognition and driving sales.

Return on investment or ROI is defined by Patrick Landman: “is a profitability ratio used to evaluate the gain or loss generated on an investment. In other words, it indicates how much money was earned on an investment, expressed as a percentage of the purchasing price/ initial investment.

Accounting for profit and sales increase as a result of marketing activities is known as marketing ROI. Organizations can assess the contribution of marketing activities to revenue growth either globally or specifically for each campaign by calculating return on marketing investment. Marketing ROI is typically used to support spending on marketing and budget allocation for present and upcoming campaigns and projects. (Marketing Evolution, 2022)

This project is aimed to show how could be the effectiveness of marketing campaign increase return of investment in the hospitality industry.

This project shows how marketing campaign increase return of investment in the hospitality business.

The thesis is divided to:

• littered review,
• Material and method
• Finally, conclusion and recommendation.

1. The impact of reviews and ratings on hotel bookings: Analyze the relationship between online reviews and ratings and hotel occupancy rates, and explore ways hotels can use this information to improve their business.

2. Sustainable tourism practices in the hospitality industry: Investigate how hotels and resorts can adopt sustainable practices to reduce their environmental impact and promote eco-tourism.

This Marketing Management has been solved by our PHD Experts at My Uni Paper.