Marketing Management and Blue Tokai Case Study - Marketing Assignment Help

Assignment Task

Established in 2013, Blue Tokai was founded with a mission of introducing great tasting coffee grown in India to customers. Initially, they sold their offerings through their cafes in New Delhi, Mumbai, Bangalore, Gurgaon, Kolkata, Noida and Goa. Recently they started selling through their own website to reach out to more customers. Blue Tokai’s entire in-cafe coffee range is available through their website. The website also has interesting information on brewing coffee, equipment needed, etc. for people who love their premium brews.

1. According to you, what is the target market for Blue Tokai? State the segmentation variables chosen by the company stating reasons for your choice.

2. What are the key advantages of having an online web-store especially for a brand like Blue Tokai?

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