Marketing Management Assignment - Forecasting

Segmentation (choose one of your critical touch point groups and answer the following questions) ? Who are the actors at this touch point? (Demographics, Sizes etc.) ? What is it they require/ desire to carry out and repeat a behavior which supports your objectives? (This may be different for different actors at the touch point) If individuals ? Behaviors ? Problems, goals/ physiological needs satisfaction (Motivation) ? Information-Knowledge (Cognition) ? Feelings-emotions and moods (Affect) o If a group (Families, Businesses) ? Problem ? Decision processes ? When do they require above? ? Where can you contact them? ? How will they undertake the behavior you need? (e.g. could be purchase decision making?)   Future-Scenario: Forecast  ? What are changes likely to be caused by macro external influences identifiedabove for this group-what will their future look like ? What are the changes likely to be caused to you because of the changes in this group?