Marketing Management - Digital Marketing Strategy - Management Assignment Help

Assignment Task:

Question1

You are required to develop a digital marketing strategy for an organisation of your choice in your industry sector – i.e. travel and tourism or event management. The campaign that you create must be focused on supporting the reopening of the organisation after Covid 19 containment protocols are lifted. The strategy must be framed in line with the criteria outlined in the first two stages of the Red Ant Digital Strategy as follows: 

1. Planning – Aims, Background & Positioning, Audience Analysis 

2. Creation – Campaign Elements, Channels, Engagement Evaluation 

 The digital strategy can have limited traditional media supports if required.

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