Marketing Management Final Program - Marketing Assignment Help

Assignment Task

Theme: As marketing manager, you have been asked by the senior management team (SMT) to create a 1-year marketing plan that will support the organization to meet its objectives for growth or sustain its current market position. 
 

The SMT has asked you to take responsibility for delivering a strategic marketing plan with the objectives of creating growth or sustaining existing revenue. 
 

Task 1 - Develop, with justification, Two marketing objectives relevant to the  theme."SMART". 
 

Task 2 - Recommend a marketing strategy to fulfill your objectives (Ansoff, porter, Segmentation, Targeting and positioning) and other strategies that are relevant to your theme. 
 

Task 3 - Determine the marketing mix required for your chosen organization.

Task 4 - Construct a successful implementation plan for your marketing mix. Task 5 - Recommend the key metrics that will be used to measure the effectiveness of  your marketing activities. 

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