Marketing Management - Product Category Report Writing - Management Assignment Help

Assignment Task:

Design a service product based on the following briefing:

Product category: Assignment as a Service

Product marketer: an educational institution of higher learning, such as a University

Core benefits to be offered: facilitation of learning; evaluation of students’ learning

Required components of the Service design mix: 

• Differentiation elements: Features, Customization, Performance, Conformance, Style, Ordering ease, Delivery, Installation, Customer training, Customer consulting, Maintenance and repair, People, Physical Evidence, Process, Brand name.

• Determinants of Service Quality (RATER): Reliability, Assurance, Tangibles, Empathy, Responsiveness.

Note: 

1. All assignments should be original in content. Plagiarism from public sources or from other submissions will categorically disqualify the submission.

2. If essential, students are encouraged to make references from reliable sources* (such as business books, academic texts, research papers, industry articles, etc.) but the content of the same should not be plagiarized while creating your assignments. 

* Students are expected to give credit for such references, by citing the specific sources in the reference list (to be provided towards the end of the assignment file). 

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