Marketing Management & Strategy (Brand) or Demographics, Behavior, Psychographic - Marketing Assignment Help

Assignment Task -                 
 

Please note the brand should have linkage in Kuwait – must be an existing brand or a brand that intends to be introduced in Kuwait. 

1. Executive Summary – summarizing points 2-8. 

2. Brand Overview – describe the current status of the brand with a brief historical background. Also, define the brand’s current state on the Product Life Cycle. 

3. Competition Overview – Define competition 

4. Target Market – Define who is being targeted 

5. Segmentation – Demographics, Behavior, Psychographic 

6. SWOT – on brand or industry 

7. Market Research if any carried out – if no research carried out then suggest a need if any 

7.1 Product – BCG matrix. Also, include packaging plans if any. 

7.2 Place – Choice of retail strategy 

7.3 Price – penetrative or skimming or competitive 

7.4 Promotion – pull or push strategy including choice of medium – digital or traditional 

8. Conclusions and Recommendations – suggestions for change in current practices if any to make it more effective should be discussed.

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