Marketing Managerial Problem - Marketing Assignment Help

Assignment Task

Background and Marketing Managerial Problem
The hypothetical client for the research proposal is any company that manufacturers yogurt and distributes their brand mostly in supermarkets throughout New Zealand. You may choose any brand in the yogurt category.
Your task is to invent a marketing managerial problem with the yogurt brand; one that will require an experiment conducted in your company’s Virtual Reality (VR) Test Store to solve the invented problem. The VR Test Store is a market research tool used to provide information on consumers’ behaviour in a simulated shopping environment. While the VR Test Store simulates a supermarket shopping experience in the virtual world it is not a real on-line store. Instead, it provides a virtual experience where a test subject uses a virtual supermarket trolley to select products and checkout while wearing head goggles in an empty room. There will be a lecture that informs you more about the capabilities and procedures in a VR Test Store.
An example of a research marketing management problem a yogurt brand manager might face is that their competitor has colourful, new eye-catching packaging and since its introduction to the market your client’s yogurt sales have declined. Other potential challenges in a FMCG market (and suitable for testing in a VR store) might relate to shelf positioning, labelling, price, size, colour, or outdated branding.

Amount of content – 
In this section briefly describe the company and yogurt brand you have chosen in one paragraph subtitled ‘Background’ If you use material from a company’s website make sure you paraphrase and reference, or if it is a direct quote then it should have “……” quotation marks and correct referencing format. NOT referencing this material means you risk breaching academic integrity. Here you might want to include an image of the yogurt brand (with a reference of the source) or display the yogurt’s brand image on the front cover of the proposal.

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