Marketing - Micro Environmental - SWOT Analysis - Business School - Assessment Answer

Marketing - Micro Environmental  - SWOT Analysis - Business School - Assessment Answer 

Task: 

Students will be allocated a customer segment and Company. With this segment and company in mind, you are to individually construct a thorough current
situation analysis i.e. establish “Where are we now?”. This will include but not limited to a thorough:

• Customer profile,
• Choice and justification of a brand within your allocated company that you feel this segment would/could be attracted to,
• Microenvironmental (internal) analysis with a focus on allocated segment and chosen brand, Macroenvironment (external) analysis with a focus on allocated segment and chosen brand,
• SWOT that draws the internal (SW) issues from the students
• Microenvironmental analysis and their External (OT) issues from students
• Macroenvironmental analysis.

Task  Administration Guidelines

Individual reports must be no more than 4 pages in length at size 12 font, 1.5 line spacing and must conform to the Business School Written Document Policy.
Please note, as per Business School Policy, the page limit includes in-text referencing and the reference list.To ensure feedback is returned promptly, please attach the Task 1a grading sheet (see attached; not included in Task 1a page count) as the first page of the document. Marks will be deducted for lack of grading sheet.

Customer Analysis-
Solid and thoughtful construction of Customer Profile collected from across multiple sources/observations etc. leading solid consumer insights Thoughtful demonstration of marketing principles concepts including but not limited segmentation and consumer behaviour concepts.

Microenvironmental analysis-
Clear and logical communication of relevant Microenvironmental analysis with links to customer insights

Macroenvironmental analysis-
Clear and logical communication of relevant Macro environmental analysis with links customer insights, Relevant choice of Company Brand with relevance to allocated customer

SWOT-
Clear and logical construction of SWOT with internal (SW) issues drawn directly from Micro and external (OT) issues drawn directly from Macro.

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