Marketing Mix and Marketing Plan - Report Writing Management Assignment Help

Assignment Task:

Marketing Concepts, Internal Relations, Marketing Mix, and Marketing Plan

LO1: Explain the role of marketing and how it interrelates with other functional units of an organisation.

LO2: Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.

LO3: Develop and evaluate a basic marketing plan.

Scenario:

You are applying for the role of Marketing Manager within an organization [the organization as chosen by the learner in mutual consensus with the instructor]. As part of the selection process you are required to submit a report discussing the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business and prepare a marketing plan.

The report should include:

1. Introduction to the organization in the context of marketing.

2. Analysis of the roles and responsibilities of a marketing manager in the context of the organization.  

3. A Critical analysis and evaluation of the key elements of the marketing function and how they interrelate with other functional units of the chosen organization.

4. Compare ways in which organizations (the chosen organization versus a competitor in the same industry) use elements of the marketing mix (7Ps) to achieve overall business objectives.

5. Detailed Marketing Plan that includes: 

   1. Marketing Objectives

   2. Situational Analysis (Use either of the three models: SWOT/PESTLE/Porter’s Five Forces) 

   3. STP (Segmentation, Targeting and Positioning)

   4. Marketing Strategies applying the use of either BCG Matrix or Ansoff Matrix to come up with desired strategies for the chosen company

   5. Action plan with emphasis on marketing budget, implementation and control.

Your research should be referenced using the Harvard Referencing System. Please also provide a bibliography using the Harvard Referencing System. The recommended word limit is 3500 words. You will not be penalized for exceeding the total word limit.

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