Marketing Mix - Market Research - Analysis - Management Assignment Help

Assessment Details:

For this coursework, imagine that the manufacturer of a consumer goods brand hires you as an analyst. The brand wants to know how much additional sales they created that can be at least associated or explained by their three marketing activities: TV advertisements, online banner advertisements, and direct-mail sales promotions. Specifically, they ask you the following questions:
-How many packs did we sell associated with the advertisements and promotions? And by type of marketing activity?
-Our TV ads cost us 2 million Pounds, our Banners 500,000 Pounds. Which one is more efficient?
-Our sales often show a lot of variation. Can you explain to us possible sources of the variation, other than our marketing activities?

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