Marketing: Multimedia Presentation Assignment

Assignment Task

Outcomes To Be Assessed:

1. Evaluate the effectiveness of management in the performance of businesses

2. Plans and conducts investigations into contemporary business issues

Marketing involves the development, implementation and maintenance of a marketing mix that matches the needs of customers in the target market. You are to select (3) marketing strategies that have been implemented by Apple and evaluate the effectiveness of each by analysing opportunities to improve their market reach. To analyze opportunities to improve, you will be required to include an example of how another business has implemented your suggested improvements successfully. You can select from Qantas OR McDonalds as your comparative business. Marketing strategies you can select are from the 7P’s which form the marketing mix:

• Product
• Price
• Promotion
• Place (i.e. distribution)
• People
• Processes
• Physical Evidence

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