Marketing Plan And Strategy For Tesla Motors With Environmental & SWOT Analysis - Marketing Assignment Help

Assignment Task

Brief company profile

The company TESLA Motors was founded in the year 2003 with a belief that it could produce products that are technologically based and are different from its rivals inherently. Its main aim is to compare with the main competitors like BMW and Audi (MAOHENG, 2018). The company utilizes an interesting marketing mix to appeal to its target market which is technologically savvy and eco-friendly for upper-middle-class people.

his project aims at presenting an analysis of marketing on the company TESLA Motors in china.

• To determine the marketing plan and strategy led by the company.
• To analyze the marketing situation by performing a SWOT analysis.
• To analyze the environmental analysis on the company.
• To determine the target market of the company in china.
• To analyze the marketing mix of the company.
•  

Research questions

• What is the marketing plan and strategy that TESLA Motors follow?
• How can the market situation of the company be defined through SWOT analysis?
• How can the company's condition be determined in china through environmental analysis?
• What is the target market set by the company in China?
• How can be the marketing mix of the company is analyzed?

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