Marketing Plan for Elephant’s Proposal - Management Assignment Help

Assignment Task

Preparation of the Marketing Plan for Elephant’s proposal, presenting the strategy and actions that will form the implementation route of the online business in the Spanish market.

1. Analysis of the external situation.

• It will be necessary to research the Spanish market in relation to the wine sector and an analysis of its competence.
• In addition, a study of electronic commerce in Spain will be necessary.

2. Analysis of the internal situation.

• Identify the target audience and the different customer segments and their positioning.
• SWOT analysis to identify the weaknesses and strengths of the company, and the opportunities and threats from abroad.

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