Marketing Plan for StarHub Limited - Marketing Assignment Help

Assignment Task

Individual Marketing Plan for StarHub Limited in Singapore.
A marketing plan is a business document written for the purpose of explaining the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually cover a period of one to five years. The assessment will require all students to write an individual marketing plan covering a period of one year. The purpose is to clearly exhibit the steps or actions that have been taken to achieve the planned goals. For example, a marketing plan might have a strategy to increase the organization's market share by ten percent. The plan would then outline the strategy and steps that need to be achieved in order to reach a ten percent increase in market share.

Marketing Plan for StarHub Limited.
As the final assignment for this module, you are required to write a Marketing Plan assessing the CURRENT marketing strategies of an existing company in your subject area from the list below. You should only evaluate StarHub Limited..You will be evaluating:
S- Situational analysis (assessing the current macro and micro environment)
O- Objectives (TWO SMART objectives). These objectives will derive from the TOWS analysis/company website etc.
S – Strategy (assessing the current strategies & recommend new strategies which relate to the 2 SMART objectives)
T – Tactics (assessing the current & recommend new tactics in relation to the strategies)
A – Action (Please use a Gantt chart to help explain the actions as part of the tactical plans)
C- Control (You can either investigate what the company is currently doing or make suggestions via further reading.)

STAGE 1
Situational analysis – The situation analysis should provide an overview of your organization/market offering (product or service) by addressing internal and external
factors impacting the business.
The situation analysis can be organized into three sections:
• Market Analysis
• Competitor Analysis
• Company Analyses
With key models (TOWS, PESTEL, value chain, PLC etc.) and marketing concepts applied.
Tables can be used, but a critical discussion of the most important elements which directly influence the objectives, strategy and implementation must be critically discussed. This can be a paragraph under tables such as PESTEL or TOWS/porters five forces. Problems may result from internal resource limitations, environmental trends, or competitor actions. They may influence the whole industry or just your company. Some may be solvable while others may not be. Opportunities can often result from environmental trends or a mistake by your competitors. It may be useful to consider where the product is located in the product life cycle.
STP- Helps brings to life who your existing customers are and what their motivations are. Additional concepts such as brand personality, perceptual map, USP can be used to help explain "positioning".

STAGE 2
Objectives- Your marketing planning framework should focus on the Objective/s of your strategy. Stage 1 looked at the situation analysis which provided an overview
for your organization, specifically: addressing internal and external factors impacting your business. Typical objectives include sales, profits, market share, advertising awareness, etc.
Objectives are outcomes and cannot be directly controlled. For example, to spend four million pounds on advertising is a planned action. Advertising spending can have several measurable outcomes or objectives; aided and unaided recall, change in product positioning, or sales. Be careful not to state planned actions as objectives.
To help create your objectives, I recommend using measurable and realistic goals to achieve the marketing strategy, focusing on ensuring you make each objective
SMART.

You are required to devise TWO smart objectives, these will derive from either:
a) existing objectives that may be found on a company's website
b) objectives can also derive from the TOWS analysis
Each objective will have its own strategy and implementation/tactic.

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