Marketing Plan - Marketing Plan Relating to the New Product Outlined in the Company - Report Writing Assessment Answer

Assessment Task:

Marketing Plan Report Writing Assessment Answer

1. Assessment Details: Your Individual’s task is to design, develop and write a marketing plan relating to the new product outlined in the company overview below.

As the product and company being used for this assessment is fictitious, make any necessary, realistic assumptions you require to develop a solid marketing plan and
illustrate your understanding of relevant marketing principles.

Company Overview; Your assessment is based on hypothetical scenarios relative to a fictitious company. RAMBUTAN is an Australian owned company which sell smartphone accessories. The company import their goods from China and package them in Australia. RAMBUTAN was founded in Sydney in August 2002 by current
Managing Director, John Smith. RAMBUTAN’s consumer marketing channels are indirect as they use wholesalers and retailers to get their product to the consumer.
Since 2013, RAMBUTAN’s revenue has been gradually declining, mainly due to competitive forces. Since his time the company have been working to develop their own unique range of products. Their first product range centres on a unique attribute that has not existed before in the consumer electronics market. “POWERBANKER” is the brand of these new products, which are headphones with four earpieces which allows two people to listen to music at the same time. There are 4 different POWERBANKER

products: wireless in-ear headphones, wired in-ear headphones, wireless over-ear headphones, wired over-ear headphones. Each product comes in 3 different colours: white, black and red. Allan has engaged your marketing agency to develop the marketing plan for POWERBANKER.

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