Marketing Plan - Rosella - Taco Bell - Green Beacon - SWOT & PESTLE Analysis - Ansoff Matrix - Marketing Assessment Answer

Assessment Task

Rosella - Taco Bell - Green Beacon Marketing Plan Assessment Answer

YOUR INDIVIDUAL TASK

You are to choose one product/brand from the list below, research the industry and construct a basic marketing plan for how you would grow your chosen product/brand and reach your stated marketing goal. 

BRAND LIST

Choose one brand from this list as the subject of your marketing plan. Assume the role of marketing manager for the product/brand and your job is to construct a basic marketing plan to grow the brand.

1. Iconic Australia brand, Rosella, was founded in the late 1800s and since then, its mission has been to provide Australians quality, purity and taste through its products. Its value proposition is that it uses 100% Australian grown tomatoes and is ‘Aussie Owned’. However, do consumers care about Australian brands? As a Marketing Manager, how would you grow this iconic Aussie brand, in a crowded, highly competitive market, dominated by private label products and international brands, like Heinz and Masterfoods? 
2. American fast-food brand Taco Bell plans to open as many as 50 stores, amid growing interest in Mexican cuisine in Australia. However, this will be the third attempt to enter the Australian market and the existing market is now crowded with other competitors like Zambrero and Guzman Y Gomez. As a Marketing Consultant, how would you advise Taco Bell to re-establish and grow its brand? 
3. Australians may be drinking beer at 65-year lows, but one segment is bucking the trend - craft beer. Green Beacon is a Brisbane based craft brewery. Despite the growth, the industry is being swallowed by large corporations. As a Marketing Manager for Green Beacon, how might you grow your business in a highly competitive market?  

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