Marketing Plan - Scope and Product Selection - Marketing Mix - Marketing Assignment Help

Assignment Task:

Marketing Assignment Help

To assess your ability to apply the concepts learned in Introduction to Marketing, you will be asked to develop a Marketing Plan.

A Marketing Plan is a business document outlining marketing strategy and tactics. It's often focused on a specific time period (i.e. over the next 12 months) and serves as a blueprint for marketers to accomplish their goals.

Scope & Product Selection
Marketing Plans can be created at the corporate level, business level, product level or campaign level. Corporate and business level Marketing Plans often take months to
prepare. In order to complete your project with introductory knowledge in marketing within a matter of days, it is important to narrowly define the scope of your plan.
The first step will be to select a company and then select ONE of its products.

In the interest of time and in the context of this course, keep to a singular product. Don’t write a plan for the company as a whole, unless width and depth of product lines are relatively small. However, company information will be relevant to your plan. The project may include a business or a consumer product, and you are not limited to a
product.

A service may be selected. In order to obtain public information about your chosen product or service, it is recommended that you pick a company that is publically
traded and listed on the New York Stock Exchange. Regrettably, Coca-Cola is not allowed due to accessibility to plagiarized content on the internet. Any of its subsidiary
products are free game.

You have the option of selecting a product or service from the company you work for. As proprietary information could be at stake, you will need written permission from your employer. Information will NOT be shared beyond this classroom.

Purpose
This is NOT a research paper, although for academic purposes you are expected to cite your sources. You aren’t simply summarizing current marketing efforts for your
chosen product/service. You’re expected to use what you’ve learned in this class to develop marketing strategies that will accomplish the goals set forth in the plan. Use
your research and analysis of the product/service you selected to achieve this.

Audience
In the real world, marketers present plans to company leaders, potential investors or even bankers. Write to your audience.

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