Marketing Plan - Wearables Are Dead - Traditional Watch - company - Management Assignment Help

Assessment Task:

Marketing Plan - Wearables Are Dead - Traditional Watch - company - Management Assignment Help

Overview 

You are required to prepare a 2,500 words Marketing Plan for Fitbit, Inc. Details of the task are outlined in the project brief below. Project brief Assume you have been invited for an interview for the graduate scheme at Fitbit. To prepare for the interview, you were asked to develop a new product for the company to launch, fully supported with a marketing plan. Your new product can be a variation of one of Fitbit’s traditional watch devices, or it can be a different type of thing, or even a service. It must, however, be launched in the UK, with an expected launch date in 2021, it must be something that Fitbit is capable of delivering (they are not Apple or Tesla or McDonalds, they have different resources and abilities), and it must be something that consumers would see as consistent with (and add value to) Fitbit’s brand promise (so, for instance neither cakes nor high fashion). Careful attention should be paid to how much your ideas as presented in the plan will help the company to improve its performance. Keep in mind that the wearable industry has been undergoing much change. We have seen declarations that “wearables are dead” (Kovach, 2016), and counter-claims made th at they are just evolving (Business Wire, 2017). Nevertheless the company have found ways to grow (Fitbit, Inc. 2019), and your Marketing Plan should point senior management towards a solution that could help expand and consolidate on these gains. This should underline the need for your plan to show an excellent understanding of the company and the environment it operates in.

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