Marketing and Society: Reflective Writing Assignment

Internal Code: MAS278

Reflective Writing Assignment:

Question:

a) Take yourself back to prior to your enrolment in Marketing and Society and reflect upon what you would have then thought Marketing involved. An easy way to do this is to imagine that a few months ago a friend asked you to tell them what Marketing is.

b) Now that you are studying Marketing and Society, describe what Marketing really is. In this part of Assessment One make use of study materials including the text book and also refer to journal articles on Marketing. It is important that you correctly reference (using APA referencing) your sources of information.

c) Now on the basis of what you have already learned in Marketing and Society, discuss how a local organisation is (or is not) applying Marketing to their business. The local organisation could be a local newspaper, a hairdresser, a carpenter, a plant nursery or any other organisation that you are familiar with. This section ofAssessment One only relates to the introductory parts marketing in particular you should focus on the concept of Corporate Social Responsibility (CSR) in your report.