Marketing Specialization FMS Assignment

Assignment Task

Consumer Behaviour (FSM 1)

1. What do you mean by industrial/organizational buying behavior? Describe the process of organizational buying behavior?

2. What is a reference group? What are the factors affecting the influence of reference groups?

3. Explain in detail the consumer decision-making process with suitable examples.

4. What do you understand by personality? Explain FREUD'S psychoanalytic theory of personality.

5. Explain the models of attitude?

Advertising Management (FSM-2)

1. Define advertising. Explain in brief the different types of advertising.

2. What is the DAGMAR approach to setting objection in advertising?

3. What is an advertisement copy? Describe its contents with the help of a suitable example.

4. Explain the different types of media and discuss their merits and demerits,

5. Discuss the role of sales promotion in marketing, what are the various tools used in sales promotion?

Management Of Industrial Relations (FSO-1)

1. Discuss different approaches of Industrial Relation.

2. Explain different forms/types of strikes.

3. What are the problems faced by trade unions and its solution?

4. What are the forms of industrial disputes

5. Describe briefly the Concept of Quality Circle.

Management Training And Development (FSO-2)

1. Write a short note on various aids commonly used in training.

2. What are the necessary attributes of a good trainer?

3. What is the process of executive development? Different between training and development.

4. What do you mean by training Aids and training communication?

5. Write about various tools & models for Training Evaluation.

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